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Under the umbrella of Love and Noor (Arabic for ‘light’), Nabela focuses on creating content and brands that serve as a vehicle for social change, redefining beauty and fashion standards and advocating for marginalized communities.


From YouTube to TikTok and everything in between, Nabela brings representation to the forefront of all that she creates with passion, enthusiasm and a persistent dedication to spreading tolerance, diversity, activism, and of course, Love & Noor.


Love & Noor houses a variety of brands and projects founded by Nabela, including her personal brand as a public figure, Zeba - a movement and lifestyle brand centered on self-love, Nabela Noor Home - a community for modern homemaking, Noor House - a non-profit scholarship program based in Bangladesh, and Saara & Begum - a home decor and lifestyle brand.


Nabela is a first generation Bangladeshi-American designer, author and entrepreneur. Nabela utilizes her platforms to empower and inspire millions of people around the world to love the skin they’re in. Her work centers around her passion for representation and diversity with a commitment to promoting self-love through self-care.

With over 10 million followers across platforms and over 1 billion views, Nabela prioritizes purpose and change in all that she creates and encourages her followers to find the pockets of peace in every day.

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 nabela's youtube